.png)
How you can use coaching
Get clear on what you should sell to government buyers (and what to stop wasting time on), based on your capabilities, constraints, and the market.
Define your target lane: agencies, buyer roles, contract types/vehicles, and a realistic path to revenue (prime and/or subcontract).
Build a pursuit strategy you can actually run: sourcing → qualifying → capture → proposal → post-award readiness.
Create a simple bid/no-bid decision process so you’re not chasing everything and hoping it works out.
Meet Your Coach
%20(320%20x%20320%20px).png)
Ashley Duwel
Government Sales Strategist | Systems Nerd | CEO
Ashley Duwel is the CEO of Duwel Dev and Founder of GovConHacks, where government contracting strategy meets execution systems. For over 15 years, she has supported businesses from “brand new” to “ready to scale,” helping them navigate how government buyers think, how evaluation works, and how to build repeatable processes across pipeline, capture, and delivery. Ashley has mentored 1k+ businesses and supported work tied to over $3.5B in contract and subcontract wins. She’s also a preferred software partner partner since 2020, known for translating complex GovCon workflows into practical, trackable systems that teams can actually use.
From “What Do I Do Next?” to a Real Execution Plan
This coaching session is a working meeting—not a lecture. We’ll start with your current situation (offerings, goals, constraints, and where you’re getting stuck), then build a clear pursuit strategy you can execute with confidence. You can expect structured guidance on pipeline priorities, qualifying opportunities, buyer engagement, capture planning, and early compliance checkpoints—plus tactical next steps you can implement immediately. Sessions are interactive and tailored: bring your target agencies, active opportunities, capability statement (if you have one), and any current tools/processes you’re using. You’ll leave with a prioritized action plan for the next 7–30 days and a clearer, more repeatable way to move opportunities forward—without chasing everything or relying on last-minute proposal panic.
What Our Clients Are Saying
Real progress beats motivational fluff. Here’s what clients say after coaching—clarity, structure, and a plan they can actually execute.
Ashley and co. have been invaluable to us. Our first call is always to Ashley. Recently Ashely has set our son’s armor company up and they just had their first order. An honest and experienced approach for sure!
CEO, Military Parts
Ashley is AWSOME!!!! She is incredibly knowledgeable and is a great resource to have. Her extensive experience allows her to always know how to help.
Start-Up CEO
Working with Ashley and her team has been a total game-changer for me. Her business coaching and deep expertise in government contracting have opened up opportunities I didn’t even know were possible. What really stands out is how she breaks down complicated processes into simple, actionable steps. Before working with her, I was honestly worried about how long it would take me to figure everything out on my own. I now realize that Ashley is probably saving me years of slow and painful learning. She knows exactly what she’s talking about, and her guidance is so practical and grounded in real-world experience. Thanks to her support, I feel like I’m making real progress—leaps instead of baby steps. If you’re serious about growing your business or getting into government contracting, I can’t recommend Ashley and her team enough. They’ve been absolutely invaluable to me!
CEO
Ashley's team got our business up and running much faster than expected, without her coaching, I know for a fact we wouldn't be as far as we are so quickly. I highly recommend Ashley and her associates for any business endeavor, you will be satisfied.
CEO, Cybersecurity
Duwel Dev ROCKS when it comes to expert guidance and professionalism for all things associated with the world of government contracting. Ashley and her crew are very patient and easy to work with, regardless what stage you are in you organization's government contracting journey.
CEO, IT & Cybersecurity
Duwel Dev is amazing! Their expertise in government contracting have made a huge difference for GLHS. The team is super helpful and professional, and they truly care about their clients' success. I recommend them 100%!
CEO, Healthcare Staffing
Hello! I am a 35 year veteran of the US Army reserve. In 2019, I decided to begin developing a small business as a service-disabled veteran owned business. The task was daunting but extremely enlightening and enriching to understand the complexity of VA and government contracting. I was able to obtain the SDVOSB certification in 2020. NOW WHAT? To describe the contracting process as daunting is way understated! It is absolutely overwhelming. I am really not sure anyone can do it alone. In fact, I know if it s near impossible. I began to search for help and the Universe had the answer waiting there for me. Duwel Dev, and owner Ashley Duwel have done an outstanding job and educating me and my associates on the intricacies of government contracting. Ashley got all my businesses capabilities statements completed, registered with SAM and ALL THE OTHER AGENCIES as well. SAM is just the beginning. She not only keeps us up to date, we meet periodically to explore opportunities. I highly recommended Ashley Duwel and Duwel Dev for any veteran interested in getting into government contracting her services have been invaluable! We would not be here without them.
CEO, Healthcare
Get your next 30 days mapped out.
We’ll prioritize what to pursue, what to pause, and exactly what to do next—so you’re not spinning your wheels.
$249.00