Learn how to customize your capability statement template with Canva's user-friendly interface.
Discover how to add a personal touch while maintaining a professional appearance in your capability statement.
Gain insights on how to make your capability statement unique and memorable to leave a lasting impression on clients.
About the Guide
This guide provides step-by-step instructions on how to personalize your capability statement template using Canva, what should be included, and how to communicate value in your buyers language. It covers various design elements, tips for customization, and best practices to enhance the visual appeal of your statement.
Meet the Creator
Hi there! I'm Ashley Duwel, and I'm excited to share my expertise in creating impactful capability statements with you. I understand the challenges professionals face when trying to stand out in a competitive market, and that's why I created this guide to help you elevate your capability statement, effortlessly and maintain control of YOUR brand.
What People are Saying
Discover how our training has helped professionals like you transform their capability statements with confidence.
Ashley did such an excellent job explaining the details of a Capability Statement and how to develop one that will work best for us. She answered all questions and provided great insight and examples to help us understand the process.
CEO
Outstanding presentation – speaker will versed in her subject matter.
CEO
Well thought out presentation. I loved how the experience section was highlighted and explained. The question and answer portion was very useful as well.
CEO
I participated in the recent Nov 2025 webinar. Ashley did a splendid job covering the finer points of content and format for building a winning capabilities statement. I intend to leverage her guidance and experience to build a winner cap statement for our Eagle Feathers Roofing Native SB. Thanks, Ashley!
CEO
Excellent presentation. Great explanations and examples.
CEO
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